Software and stories for brands that want to grow.

Rumina Labs builds Rumina, the social media studio, and runs the creative work behind it: social media, video, and brand identity for education brands and growing businesses.

Explore RuminaWork with us
Views and plays on channels we run
60M+
YouTube subscribers gained
191K+
Social media assets produced
2,000+
Students learning from our course video
10,000+
The Rumina publishing calendar with scheduled posts across a monthProductRumina publishing calendar
The Lampung Cerdas YouTube channel open on a laptopWorkA KTT course lesson playing in the learning platformWork

Brands we have worked with

  • Lampung Cerdas
  • Kuliah Tanpa Tes
  • SNBT Plus
  • Positif Sukses
  • Sekolah Public Speaking
  • Moneyupper
  • Lampung Beton

We built the tool we needed.

Running channels with hundreds of thousands of followers meant ideas in one app, approvals in chat, and scheduling across five tabs. Rumina puts the whole job in one workspace, for one brand or every client you manage.

Rumina

Social media management

Plan ideas, route approvals, publish everywhere, answer your audience, and learn what works, all from one studio. Connect Claude or ChatGPT through the built-in MCP server and plan in plain language.

  • PlanAn idea board, a composer, and approvals your clients can sign off without an account.
  • PublishOne calendar and queue for 11 networks, with per-network captions and media.
  • EngageComments, mentions, and messages in one inbox, assigned and answered by your team.
  • LearnPer-post analytics and a training loop that turns your winners into next month’s plan.
Explore RuminaSign in
Connecting a platform in Rumina: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon, and DEV.to

Publishes to 11 networks

  • Facebook
  • Instagram
  • Threads
  • LinkedIn
  • TikTok
  • YouTube
  • Pinterest
  • Bluesky
  • Mastodon
  • DEV.to
  • Google Business Profile

One creative partner. Many ways forward.

Good work starts with understanding the problem. We bring the strategy and the craft to move it forward, and run it on the same studio we sell.

  1. 01

    Social Media Management

    Strategy, content, and community for lasting growth.

    Channel strategy, a weekly production rhythm, publishing, community replies, and monthly performance reviews across Instagram, TikTok, and YouTube, all run inside Rumina.

    • Channel strategy
    • Reels & Shorts
    • Publishing calendar
    • Community management
    • Performance reports

    30M+ TikTok plays and 24.8M Instagram plays for one education brand

  2. 02

    Video Production

    From ideas to impactful visual stories.

    Course modules, talking-head and founder-led content, ads, and live streams, built on a repeatable pipeline with editing SOPs and multi-tier quality control.

    • Course & LMS video
    • Short-form & ads
    • Motion graphics
    • Sound & subtitles
    • Live streaming

    40+ master modules a year, delivered on time for four years running

  3. 03

    Brand Identity

    Distinct identities for bigger possibilities.

    Logos engineered from first sketch to vector blueprint, colour and type systems, and the sales collateral that carries a brand into the market.

    • Logo & wordmark
    • Brand guidelines
    • Sales collateral
    • Lead magnets & e-books

    140+ sales assets behind 150,000+ leads for one flagship program

  4. 04

    Training & Mentorship

    Skills your team keeps after we leave.

    Hands-on classes in short-form video and content production for small businesses, creators, and in-house teams, taught live or packaged as video on demand.

    • Live workshops
    • Video-on-demand courses
    • E-books
    • Team coaching

    CapCut Mastery Class, distributed nationally through DetikEvent

The thinking, and the things it becomes.

Channels, courses, and campaigns for education brands that reach hundreds of thousands of students across Indonesia.

All case studies

Strategy in mind. Craft in motion.

  1. 01

    Understand

    Audience, goals, and what is already working. We start from your numbers, not a template.

  2. 02

    Plan

    Ideas go on a shared board, the best become drafts, and the calendar fills a sprint ahead.

  3. 03

    Make

    Production runs on a repeatable pipeline with editing SOPs and review before anything ships.

  4. 04

    Publish & learn

    Rumina schedules, answers, and measures. What wins this month shapes the next sprint.

Portrait of Restu Trio Kumara
Restu Trio KumaraFounder, Rumina Labs

A curious mind. A hands-on studio.

Rumina Labs is led by Restu Trio Kumara, a digital creative with more than five years across social media strategy, performance advertising, and multimedia design. Most of them were spent at Lampung Cerdas, growing its YouTube, Instagram, and TikTok channels and producing the courses behind its mentoring programs.

That work needed a better tool, so we built one. Rumina started as an internal studio for ideas, approvals, and scheduling, and is now open to any team that publishes across channels. We are based in Lampung, Indonesia.

Certifications

  • Google UX Design SpecializationGoogle
  • Graphic Design SpecializationCalifornia Institute of the Arts
  • Video Content Creator MasteryDigitalent, BPPTIK Cikarang
  • UI/UX DesignerDigitalent × Binar
Founder’s portfolioLinkedIn

Let’s make something worth seeing.

Tell us about your brand, your channels, and where you want to be in six months.

  • Social Media Management
  • Video Production
  • Brand Identity
  • Training & Mentorship
  • Rumina for your team
Start a projectTry Rumina

or write to [email protected]